Winning over and keeping your client

In the corporate world, fewer things are more important than your client and winning over a client can sometimes be as difficult as trying to walk on a tightrope. Before you even try to win over clients, you will want to make sure that you already have a winning strategy in mind. Try to avoid playing things by ear.

Even after you have landed a client, that does not mean that all the hard work is over. You still need to work to keep them happy. Remind them that they are valued and make them feel like a priority. Try to anticipate their needs and always show your respect for them. Try your best to perfect the art of listening and communicating effectively. Be confident and know your product and services inside and out. The words, “I don’t know” are some of the worst words that you can say to a client. While it is important to prepare a good presentation, be careful that you do not bore your client either.

More often than not, any potential client will have many other options besides you. Let this potential client know what makes your company and your product stand out from the crowd. Is it the attention to detail? Is it the skills of the people that you hire? What can you offer that no one else can? Figure out what makes what you are selling really special.

Another great strategy is making the effort to know who your client is. Check out our delicious corporate catering menus. Doing the proper research on your client will show that you mean business and that they are not just another paycheck to you. There are various ways to research your client including reading over their LinkedIn profile if they have one as well as thoroughly going through their website if they have one.

When you keep your client happy, you will be in a great position. Not only will you have this person’s business, they might even refer you to more potential clients. You can never underestimate the power of word of mouth when it comes to getting business.

Sometimes, a great product or service is not the only thing that you can offer to your clients. A great experience can make a huge difference in whether or not you gain their business as well. From a day playing golf to getting them tickets to a game, there are many ways to make your client feel special and valued.

Food is another way to make your client feel special. Find out what their favorite food is. Treat them to their favorite food the next time that you have to talk business. If you are having a presentation for several clients, then use a caterer who really knows how to go the extra mile. Find out if your client has any food allergies or dietary restrictions and be sure to let the caterer know.

At JRC, we can provide you and your clients with a wide assortment of delicious food. From freshly-prepared sandwiches, salads, and wraps to breakfast menus and a variety of platters, our dishes will add the finishing touches to your next presentation or meeting.

Click on the links below to find ideas and tips for other special occasions:

Sweet 16 Birthday Themes
Canada Day Celebration
Game Day
Entertaining Your Guests